Press Release from MOTORESS:
International Female Ride Day: A Planetary Event!
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Tuesday, April 22 nd, 2009 (Toronto, Canada) – Women motorcyclists from all around the world are getting ready to participate in the third International Female Ride Day occurring this year on May 1 st. This event is now a not to be missed day to celebrate the passion shared by enthusiasts not only from Canada but also from United States, Israel, Australia, France, Poland, Italy and more. | |||||||||
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“It’s really quite uncomplicated, to be part of the event because women are invited to simply be on their motorcycles or scooters on 1 May—JUST RIDE!” says Vicki Gray, campaign founder and Director of MOTORESS. “There’s a real camaraderie among women and a real pride to participate in this one day event dedicated entirely to women riders. The day has become a terrific incentive for women’s rider clubs and friends to get together and celebrate their common interest in the activity. In some localities, International Female Ride Day signifies the kick-off to riding season.” For Vicki, it’s clear that the enormous success of this day comes from the fact that it is up to each woman to decide how they want to participate and every women who does participates has a role—she’s an example of what motorcycling can be in a woman’s life. Adding to the success is the support received by the motorcycling industry-at all levels. Since its introduction in 2007, International Female Ride Day “fever” has caught on to such a force that, for this third edition, women from Poland, Israel and Italy are counting themselves in, contributing to the campaign on May 1 st in their country. | |||||||||
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A recently formed women’s rider club in Israel will be riding through the streets of Tel Aviv on May 1 st. After their ride, the club has planned a big market where manufacturers will be featuring gear and products for women. It is the first time in history that a women’s motorcyclist club exists in Israel. “International Female Ride Day has become an event that helps promote awareness for women and motorcycling in their own culture”, says Vicki. “With the synchronisation of this campaign all around the world, it means the same thing happens in countries such as France, Canada, United States, Italy and even Israel!". | |||||||||
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With the success of this event comes along a lot of challenges for the founder, Vicki Gray. “You realize you’ve created something women riders identify with, that speaks to their hearts when you view first hand its participated success in such a short time—and when the promotional material needs to be translated in Polish or Italian! We’ve always provided information in French as you can imagine, what with Canada being bilingual”, says Vicki. “We’re still a small team at MOTORESS but that’s never limited us to the huge intentions we have for women riders and the manner we bring motorcycling front and centre, in the lives of women” she adds. | |||||||||
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This year, each participant can directly upload their ride day photos onto MOTORESS.com. Each year, participants were invited to send in their pictures but due to the increased numbers in 2008, MOTORESS could not post them all. With the instant upload option, MOTORESS will have the ability to include everyone. | |||||||||
| INTERNATIONAL FEMALE RIDE DAY is supported by: AFMQ (ASSOCIATION DES FEMMES MOTORCYCLISTES DU QUEBEC); ARAI; BMW; BUELL; CSC-GEARING UP (CANADA SAFETY COUNCIL); CMA (CANADIAN MOTORCYCLE ASSOCIATION); DUCATI; HARLEY-DAVIDSON; HONDA; HYOSUNG; INSIDE MOTORCYCLES; J.D. SMITH INSURANCES; KAWASAKI; KTM; KYMCO; MCC WOMEN’S RIDER COUNCIL (MCC/WRC); MOTORCYCLE MOJO; ON THE FRINGE LEATHER; PEUGEOT; SUZUKI; SYM; YAMAHA; WOMEN’S CUP CHALLENGE. | |||||||||
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ABOUT MOTORESS | |||||||||
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MOTORESS is an internationally enjoyed motorcycling community for women. A lifestyle brand headquartered in Toronto Canada, with a unique and well visited online presence “connecting women with motorcycling”--engaging readers with the passion they seek in every aspect of their motorcycling lifestyle. MOTORESS.com includes topics covering the broadest range of subjects – news, gearstyle, technique, know-how, beauty, health, inspiration and more – all relative to living the lifestyle of motorcycling. MOTORESS continues to build the most feminine, friendly, vibrant motorcycle community for women; entertaining an audience of over a quarter million monthly unique visitors. | |||||||||
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